Writer - Digital Content & SEO

Location: Scarborough, Ontario, Canada
Date Posted: 05-18-2017
About this role …
Are you a recent journalism student looking to grow as a content writer with Canada’s leading housewares design company?  Flex your storytelling muscles and take Umbra product content to new heights – driving brand awareness, product discovery and consumer engagement!
What you’ll do …
You will research product keywords, write and edit a TON of product content for ecommerce sites (internal and external partner sites), packaging, emails, landing pages, and more.
  • Collaborate with key stakeholders from Marketing, Category Management and Design to identify key product attributes and discover rich stories.
  • Research, write, proofread and edit content for multiple mediums (ecommerce, landing pages, banners, social media).
  • Deliver product content on deadline.
  • Show-off those grammar skills and become the in-house expert when it comes to proper written language.
  • Support the digital marketing team with keyword research relating to products on both Google and Amazon.
What you’ll bring …
Experience/ Education: Completion of a college or university degree in journalism, marketing communication or creative writing. Experience with a school publication or personal blog an asset.  Written portfolio is required for consideration. Editors of Canada certification an asset. Bilingual (written French or Spanish) an asset.
Technical Skills:
·         Experience with content management system i.e. Wordpress
·         Keyword research tools an asset i.e. Google Adwords, Google Trends, Moz, Amazon
·         Basic understanding of SEO principles
Proofreading Expertise: You are the expert in exceptional written English with impeccable grammar skills. Grammatical errors glare at you and you can’t help but fix them!
Creative Communicator: You are a natural born story teller proficient at developing brand-enhancing written content. You approach your copy from a customer point of view and can uncover those hidden benefits that will sell product. You have an interest in design and increasing a product’s value through copy excites you.  
Entrepreneurial: You demonstrate a “no job is too small” mentality; you like to roll up your sleeves, jump in and get it done! You are a goal oriented, high achiever. You are agile and adept at working in a multi-stakeholder environment. 
Attitude: You have a positive attitude, strong work ethic and can adapt to changing priorities. You have an appreciation for design.
Relationship Building: You encourage collaboration and are a team player who can develop and maintain effective working relationships across all levels of the organization.

Organization Skills: You thrive in a fast-paced environment. You have a strong sense of urgency, are self-motivated and work effectively under pressure. You can prioritize team efforts and meet tight deadlines.
What we offer …
A fast-paced, mind-blowing work experience like no other.  Umbra is a place where innovative minds thrive and make things happen. We value our unique work space, our global mindset and our distinct design-centric culture.  
We offer all permanent full-time associates incentive programs, a generous product discount, group benefits and RSP, as well as more exciting things like continuous learning opportunities, recognition galore, an on-site gourmet café to treat yourself, and full gym facilities to work it off after. Overall, a pretty great place to work! 
We are Umbra …
Innovative Modern Original Casual Driven Global Connected
Spiritedly Competent Opportunity
World Leaders Collaborative
We share a vision of creating original, modern, casual and affordable design for every room in the home.  We are a privately owned, Canadian company with 35 years of industry experience. Led by our founders, our designs can be found in over 120 countries across five continents. Our global success is attributed to our entrepreneurial nature and a desire to push ourselves, and each other, beyond our limits. 
How to apply …
If this grabs your attention, send your resume to jobs@umbra.com, referencing “Writer” in the subject line.
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